Available for collaborations
Berlin & Hamburg-based. 10+ years in marketing strategy, brand, and growth. I work across the full stack - from positioning to pipeline.
What I do
Marketing, data, brand, and leadership - not as separate functions, but as a single integrated system.
Market positioning, competitive intelligence, and go-to-market architecture that creates durable advantage.
Full-funnel analytics, attribution modeling, and growth engineering driven by signals - not assumptions.
Positioning systems with narrative depth and cultural resonance that compound in value over time.
Cross-functional project orchestration - aligning product, creative, tech, and commercial teams around a single vision.
Disciplines
From positioning to pipeline. From brief to measurement. Each discipline connects directly to a business outcome.
From annual planning cycles to go-to-market architecture - translating business objectives into channel strategy, budget allocation, and stakeholder alignment.
CRM architecture, attribution modeling, funnel instrumentation, and GenAI-powered personalisation - treating performance as an engineering problem.
Positioning, messaging architecture, and the narrative logic that keeps a brand coherent - through pivots, market entries, and the moments that define a company's voice.
Structuring workstreams across product, creative, tech, and commercial - keeping complex programmes aligned, unblocked, and shipping.
About
Years of experience
Berlin & Hamburg-based marketing professional with a decade of experience across brand strategy, data-driven growth, and cross-functional leadership. I work at the intersection of analytical rigour and creative conviction - comfortable owning a positioning framework in the morning and a performance dashboard in the afternoon.
My approach: understand the human first, then architect the strategy. From GenAI integration to performance funnels - always in service of something worth saying.
Contact
Open to conversations about interesting problems at the edge of technology and culture.